How to Find and Regain Freedom as an Entrepreneur

Episode Notes

Did you decide to start a business because you wanted to experience freedom, but now wonder where the freedom has gone? You were supposed to have more time, more flexibility, and more space to be creative, but maybe that feels like an elusive goal right now.

If you relate to this, I can’t wait for you to hear my conversation with my friend and digital marketing expert, Lisa Catto.

Lisa has been an entrepreneur since 1990 with her core focus steadfastly consistently being – “if a job is worth doing, it’s worth doing well.” Her primary concern is around quality, organization and efficiency. She is in fact obsessed with efficiency, which probably has more to do with her keenness to get on with the next task at hand and not waste time that could be put to better use.  Her belief is that If you want to provide good, cost-effective services, efficiency is always the key, which as an added bonus releases up time like magic to strategize your business more, or have more free time for adventures.  Her journey in digital marketing started around 1995, before the internet was fully up and running, working on marketing strategies for large blue chips including Adidas, McVitie’s, Nestlé, Kellogg’s, Quaker and Sony, managing their online / in-game presence in 3rd party entertainment software; bespoke software (games) and web content.  Since then she’s worked with clients from a variety of sectors, including technology, accountancy, coaching/training, entertainment/hospitality, legal, demolition/construction, interior design and the arts.

In our conversation, Lisa shares about the business opportunities that have led her to her current work and the lessons she’s learned along the way. We discuss the importance of automation and delegation in business, how her first (and only) traditional job showed her that she is unemployable (and why that’s a great thing for entrepreneurs), and the ways in which our personal growth impacts our businesses.

Some other highlights from our conversation include:

-Why giving back is essential to our fulfillment as business owners

-Her experience of being an innovator in digital marketing in the 1990s

-The value of listening to the wisdom of others and welcoming them into our journey

Please join me for this conversation and let’s spend some time considering how to find more joy, fulfillment, and freedom in our businesses and lives.

Links and resources mentioned

More Information about Lisa Catto:

Connect with Lisa:

Book a Playbooking Session with Lisa:

Resources Mentioned in This Episode:

Keap:   (Contact Dan or Lisa for discount purchases)

David Hancock:

Ray Edwards: 

Permission to Prosper by Ray Edwards:

Keap PartnerCon:

Global Leadership Conference:

The Miracle Morning for Entrepreneurs:

The Miracle Morning:

Traction: Get a Grip on Your Business by Dr. Gino Wickman:

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