How often should you clean your email list, what should you do with unsubscribes and unengaged, and why?
Too often I speak with people who are hanging on to their lists for a variety of reasons. I know you love them, at some point they engaged with something you offered and they’ve helped you to get where you are today.
As we achieve more, we notice that our circle of friends and people changes over time. The same is true of the people on your email list.
In this episode I share a few strategies for cleaning your email list, when you should consider it and what to do with those emails.
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